experimental video

Experimental video, video art, electronic art, alternative TV, community video, guerrilla television, computer art: these are a few of the labels that have been applied to a body of work that began to emerge in the United States in the l960s. Arguably, the most important of these labels is "experimental." The dominant goal of this video movement over the past 30 years has been change, achieved through the strategy of experimentation. The consistent target for this change has been television--commercially supported, network broadcast, mainstream television--whose success with mass audiences was the result of the repetition of proven formulas rather than aesthetic, ideological or industrial innovation or experimentation. It is perhaps commercial television's ability to interpret the uncertain world within the context of familiar conventions that makes it an essential part of everyday life in America. And it is this body of familiar interpretations that became the challenge of experimental video artists.
http://www.museum.tv/archives/etv/E/htmlE/experimental/experimental.htm